Format:
Book
Title:
Selling 'em by the sack : White Castle and the creation of American food / David Gerard Hogan.
Author:
Hogan, David Gerard, 1959-
Call Number:
338.761647 H678se
Publisher, Date:
New York : New York University Press, c1997.
Description:
x, 199 p., [23] p. of plates : ill. ; 24 cm.
Summary:
"In Selling 'em by the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle, rising from humble origins, quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents apiece, telling his customers to "Buy 'em by the Sack.""--BOOK JACKET. "The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet, White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns and American life. Arguably Billy Ingram did for the hamburger and eating what Henry Ford did for the car and transportation."--BOOK JACKET.
Subjects:
Ingram, Billy, 1880-1966.
Anderson, Walter, 1880-1963
White Castle (Restaurant) -- History.
Restaurateurs -- United States.
Other Title:
Selling them by the sack
Contents:
American food before White Castle -- White Castle and the beginning of fast food -- Hamburgers during hard times -- White Castle goes to war -- White Castle rises again -- White Castle in the age of McDonald's.
ISBN:
0814735665 (acid-free paper)
0814735673 (pbk.)